Insight: 

It’s easier to motivate people to do something if they can see a direct and tangible result. 

 

If we can give people an understanding  how much they recycle and what actually happens to the recycled diapers, there’s a bigger chance they’ll join our initiative and keep recycling.

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Idea: 

BUILDING A SUSTAINABLE FUTURE FOR DIAPERS WITH PAMPERS.

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Therefore, we launched a recycling program dedicated to nappies. The recycling bins are strategically placed close to recycling stations and nurseries in and around Amsterdam.