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Jump In & Shine 

We created and executed a strategic influencer campaign, to amplify the “Jump in and Shine” swimwear campaign with Winnie Harlow.

 

The campaign resulted in strengthened brand awareness and purchase intent for PUMA’s new swimwear collection.

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The campaign exceeded its KPI by 200k impressions. 

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Agency: The Icon Hub 

Content sample:

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Campaign results:

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