UNITED COLORS OF BRIDES
Weddings are beautiful.
But they've got an ugly side: every 2 seconds a child gets married.
To raise awareness for this fact, United Colors of Benetton, a brand that's always fought for social causes, will create a new sub-brand: United Colors of Brides.
Awards:
Bronze Pencil Winner @ The One Show Young Ones 2017 // Partners for Peace - Any Medium
Short listed @ The One Club Young Ones 2017 - Experiential
United Colors of Benetton will launch a wedding collection.
During New York Bridal Week, Benetton will have a runway show.
The models are getting younger and younger. Until the models are young children.
At the same time as the show finishes, Benetton will reveal the truth about their bridal collection.
In Benetton's stores and online shop t-shirts with statement prints will be sold.
They will show off snippets of the dresses in social media.
As the models walk the catwalk, something is wrong.
The room goes dark and a film about child marriage starts to play.
Benetton will have an online auction where the dresses will be sold.
All the profits from the items will then be donated to the organisation Girls Not Brides; an organisation working to prevent child marriage.